By James Todman, Founder of AgentHype. Updated October 2026.
The short answer
The main difference is scope. 23rd Street focuses on vendor paid advertising for listings. Icon Media focuses on high volume, templated lead generation. AgentHype combines vendor paid advertising, branded lead generation, brand awareness and long term follow up in one system.
If you're a real estate agent comparing marketing providers, you've probably asked the same question we hear constantly: how does AgentHype actually stack up against agencies like 23rd Street and Icon Media? Here's the straightforward breakdown.
23rd Street: Vendor Paid Advertising Only
23rd Street focuses purely on vendor paid advertising. In simple terms, they push out your current listings to potential buyers. It's a narrow service that covers one piece of the marketing puzzle, but it doesn't help build your personal brand or generate ongoing leads for your business.
Icon Media: Volume Over Personalisation
Icon Media takes a volume based approach. They run a generic ad template across all their agents, with the goal of generating as many leads as possible and hoping some of those convert into sales. While this can produce numbers, it lacks the tailored brand positioning that helps agents stand out in a competitive market.
AgentHype: The Complete Marketing Ecosystem
AgentHype takes a different approach entirely. Rather than focusing on just one element, we combine vendor paid advertising, lead generation, and brand awareness into one cohesive strategy.
Here's why this matters: vendor paid advertising alone won't consistently bring in new listings, and lead generation alone won't either. Agents need both, working together with a strong personal brand, to truly break through in their market.
Our approach covers:
- Brand awareness campaigns that build your reputation as the go to agent in your area
- Lead generation to keep new opportunities flowing into your business
- Vendor paid advertising to maximise exposure on current listings
- Just sold and just listed campaigns to showcase momentum and results
By managing this entire ecosystem for you, AgentHype gives agents a marketing engine that works on every front, not just one.
Ready to Build Your Marketing Ecosystem?
If you're ready to move beyond generic ads or one dimensional advertising and want a marketing strategy that actually builds your brand while generating listings, get in touch with AgentHype today. Our team can walk you through how our complete approach can help you win more business in your local market.
Book a free growth audit to check whether your area is available.
.png){kind=small}
