If you're a real estate agent comparing marketing providers, you've probably asked the same question we hear constantly: how does Agent Hype actually stack up against agencies like 23rd Street and Icon Media? Here's the straightforward breakdown.
23rd Street: Vendor Paid Advertising Only
23rd Street focuses purely on vendor paid advertising. In simple terms, they push out your current listings to potential buyers. It's a narrow service that covers one piece of the marketing puzzle, but it doesn't help build your personal brand or generate ongoing leads for your business.
Icon Media: Volume Over Personalisation
Icon Media takes a volume based approach. They run a generic ad template across all their agents, with the goal of generating as many leads as possible and hoping some of those convert into sales. While this can produce numbers, it lacks the tailored brand positioning that helps agents stand out in a competitive market.
Agent Hype: The Complete Marketing Ecosystem
Agent Hype takes a different approach entirely. Rather than focusing on just one element, we combine vendor paid advertising, lead generation, and brand awareness into one cohesive strategy.
Here's why this matters: vendor paid advertising alone won't consistently bring in new listings, and lead generation alone won't either. Agents need both, working together with a strong personal brand, to truly break through in their market.
Our approach covers:
- Brand awareness campaigns that build your reputation as the go to agent in your area
- Lead generation to keep new opportunities flowing into your business
- Vendor paid advertising to maximise exposure on current listings
- Just sold and just listed campaigns to showcase momentum and results
By managing this entire ecosystem for you, Agent Hype gives agents a marketing engine that works on every front, not just one.
Ready to Build Your Marketing Ecosystem?
If you're ready to move beyond generic ads or one dimensional advertising and want a marketing strategy that actually builds your brand while generating listings, get in touch with Agent Hype today. Our team can walk you through how our complete approach can help you win more business in your local market.
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