By James Todman, Founder of AgentHype. Updated October 2026.
The short answer
The best real estate lead generation company for you is the one that builds your brand while it generates leads, follows every lead up for months, keeps your area exclusive and backs its promises with a guarantee. Lead volume alone is the wrong measure. Listings are the right one.
Ten questions to ask before you sign
1. Is my area exclusive?
If the same provider runs campaigns for three agents in your suburb, you are paying to compete with yourself. AgentHype works with one agent per area.
2. Are the ads in my name and brand?
Generic "free appraisal" ads build the provider's funnel, not your reputation. Ads should carry your face, your sales and your market knowledge, so every impression builds your brand. When you stop a white label service, the leads stop and nothing is left behind. When you stop a branded campaign, the local recognition you built stays.
3. Whose ad account do the ads run in?
Ask this one directly. Some providers run campaigns in their own ad account, which means the audience data and retargeting pools leave with them if you part ways. AgentHype runs every campaign in your own ad account through partner access, so the data, the audiences and the leads are always yours. More on this in who owns your leads and ad data.
4. Where does the ad send people?
Ads that open a pre-filled Facebook form produce volume, but much of it is low intent. A custom landing page with qualifying questions produces fewer, better leads and gives you far more data. See lead forms vs landing pages.
5. What happens in the first minute after a lead comes in?
Ask how fast the homeowner hears back and from whom. AgentHype sends an instant price estimate by SMS from your own number the moment an appraisal is requested in Australia, and the lead lands in your inbox, your phone and the AgentHype provided CRM at the same time.
6. How long are leads nurtured?
Most sellers take months to decide. Look for an automated email and SMS sequence plus retargeting ads that keep you in front of past enquiries until they are ready. A provider that hands over a name and walks away is selling contacts, not listings.
7. Is it one service or the whole system?
Many agents end up paying one provider for appraisal leads, another for listing campaigns and someone else for video editing. Each works in isolation. Ask whether lead generation, vendor paid advertising, brand awareness, retargeting and video sit with one team working from one strategy.
8. What does a lead actually cost?
Ask for real numbers from current campaigns. Across 119 AgentHype campaigns in October 2026, seller leads averaged $22.52 and buyer leads $16.98.
9. What is guaranteed?
AgentHype guarantees a minimum of 15 appraisal requests a month and backs it with a 30-day money-back guarantee if we do not deliver what we promised.
10. Is there a lock-in contract?
A provider confident in its results should not need one. AgentHype runs month to month, with lower rates available on longer terms. Without a lock-in, we have every incentive to keep the results coming.
Questions the provider should ask you
A good provider qualifies you too. Expect questions about your sales history, your suburbs, how many listings you can handle and whether you can convert a listing appointment. If a company will take anyone's money without asking, the results will reflect that.
Red flags
- Leads shared with other agents in your area
- One template ad used for every client
- Campaigns run in the provider's ad account, not yours
- No follow up after the lead is delivered
- A cut taken from the vendor's ad budget on listing campaigns
- No real cost or results data on request
- Long contracts with no performance guarantee
What agents say
Adam from CASS Property said that after speaking to several marketing companies, the AgentHype team stood out on knowledge of what agents actually need, and that the branding is premium and matches his market.
Next step
Check whether your area is available. Book a free growth audit.
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